Their shoes at the time were also not the prettiest and didn't skate very well. Savier was a small Portland, Oregon based skate shoe brand that was still in its design stage. Sandy Bodecker started at Nike as a shoe tester and gave the most insane notes on all the products he tested that he kept getting promoted.
He was also the man they put to the task of Nike Soccer in Europe, another market that Nike found tough to enter.
Bodecker understood that if Nike wanted to be successful in skateboaring they needed to come in with skateboarding's best interest in mind. This time around he made sure they gave back a lot to the skateboard community, shops and skaters.
He also understood skateboarding and the importance of authenticity in the community that surrounds it. Bodecker also understood that Nike had a rich history in skateboarding as shown above and he wanted to play on that history, instead of trying to design new shoes. His plan was to re-introduce the Dunk to skateboarding because it was so popular in the past and it resembles the Nike Jordans that are huge in skateboarding history.
He also partnered with some of the best and most well-respected core skateboard shops, many of whom felt like they were being left behind as skateboarding was becoming more mainstream and the skate shoe brands were focusing more and more on the mall stores.
They also brought in Kevin Imamura from Stance Magazine, who came on to help with marketing strategies. Last but not least Robbie Jeffers came on board as their team manager, he already had lots of experience building skate teams coming over from Stussy. Jeffers said he wanted to start the Nike SB team with all "timeless" skaters, not the flavor of the month pros.
Nike SB launches their first-ever shoes in March of , a collection of signature Dunks to each of their pros. Supreme teams up with Nike SB for their first of many successful collaborations. These were limited to pairs and are worth a ridiculous amount of money if you have a pair today. They also released collab Dunks with Zoo York and Chocolate.
This is a prime example of Nike borrowing the cool from some of the most well-respected brands in skateboarding. P-Rod is in the prime of his career at this point and is viewed by many as the gold standard of pro skateboarders, this really solidifies Nike SB as a player in the skate shoe world. His first ad was shot by Atiba and is him doing a switch flip front board on a handrail in Supreme Dunk "Gold Star" Highs.
In an interview with P-Rod he said he didn't know they were Supreme Dunks when he put them on for the ad, he just picked them out of a package Nike sent him because he thought they looked dope. This year saw some of the craziest shoe releases in history. In March , the Pigeon Dunks are released. Nike Sb partners with New York City designer Jeff Staple to release a city dunk designed by him and representing his city.
Staple designed a pigeon to put on the heel of the dunks, a true representation of the city. No one could have guessed the demand these shoes would have, not even Staple. The shoes caused riots on the streets of NYC. After designing these shoes and getting samples, Diamond released a "sneak peek" photo of the shoes, that went viral on Niketown and many other sneaker websites, making them the most viral dunk ever. These shoes are so iconic that you can even wear them in NBA These shoes are significant because they were designed by Paul Rodriguez and Tinker Hatfield famed Nike shoe designer who designed the Jordan 3 to 15 plus many other notable shoes.
They had traditionally just re-done retro shoes. He is currently the most award winning person in skateboarding. Other Notable Nike SB riders:. It is a line of Nike shoes that are specifically designed with skateboarding in mind. Usually they have a little more padding, are made or more durable materials and have upgraded insoles. Over the past two years, the aesthetics and history of rave culture have returned to fashion with a fair amount of overbearance.
The revival of this movement has involved many aspects of our contemporary world. For example, the Saatchi Gallery in London presented a retrospective of art related to the rave scene, while the Tate Modern dedicated an exhibition to British artist Mark Leckey, famous for his videos that draw on elements of pop culture.
His film Fiorucci Made Me Hardcore is a collage of footage from the British underground dance scene of the 70s, 80s and 90s. The fashion and streetwear worlds inevitably sensed this comeback and rode the wave. The inspiration for his works comes directly from the book written by Martha Cooper and Henry Chalfont, Subway Art , which documents the beginnings of the graffiti movement in New York, gaining considerable success in the UK.
The capsule collection in collaboration with Palace pays homage to the work of Pez through the most significant works of the artist, which find space on a series of items of the London skate brand. After the first one nine months ago, we are ready to welcome the second chapter of the re-signification of the Valentino maison by creative director Pierpaolo Piccioli.
Couture, Atelier, Stud and VLogo Signature are at the center of the narrative of this second chapter. On the exhibition floor, we also find the contemporary and inclusive interpretation of make-up imagined by Piccioli with Valentino Beauty. We investigate light, darkness and shadows and the way they interact with materials and surfaces, as well as the phenomena of reflection and refraction.
But also on the human and statuesque body from the classical representation to the digital and algorithmic one. Every body present here is the result of the mediation between idea and craftsmanship, technique or technology. The theme of the city that holds together order and chaos, traditions and revolutions, in which communities constantly redefine themselves by feeding on their own suggestions, producing new codes by deconstructing and re-assembling what already exists.
But this relationship is neither univocal nor analytical, but perceptible and easily intuitable. The structure of the exhibition is rationally open and does not provide for the classic unidirectional fruition, but pushes the viewer to get lost and explore by simply being guided by the force of attraction.
The designer has recovered in a transversal way the close relationship with the artists during the 80s, 90s and 00s. From Hip-Hop to Rock, Tommy Jeans includes in the capsule — composed of 16 pieces in organic cotton -, historical bands and teen idols of world music.
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