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I have read and accept the privacy policy Field required. See the reports. Our Work Alliances Unicef. La nostra tasca. Campaign 'Kids take over' Children take over some of the most important jobs at the Club.
The Catalan giants have previously refused shirt deals and, for the past five years, have instead paid international children's charity Unicef to carry their logo. But the club's current sizeable debt means they are no longer in a position to turn down valuable income and their link-up with the Qatar Foundation, worth 30 million euros a year from next season through to , could free up some funds for coach Pep Guardiola.
Senior club executives said the deal was a "remarkable milestone because it represents a record level of revenue for a football club and has more value still in the current economic climate". The Qatar Foundation is a non-profit organisation which has projects focusing on education, scientific research and community development. Its involvement in Barcelona is another sign of Qatar's growing commitment to football and follows on from FIFA's decision to award the World Cup to the emirate.
For much of their history, the Catalan club have been underachievers, compared with their arch-rivals Real Madrid.
However, the success of Pep Guardiola, and the rise of Lionel Messi propelled the Blaugrana chiefs to take some bold decisions. The message was clear — there would no longer be mere charity. It was Sandro Rosell, the predecessor of Josep Maria Bartomeu, who began the implementation of these changes.
After Rosell assumed power in , his first task was to shift Barcelona away from their age-old models and turn them into a money-making super club.
The way in which Neymar Jr. Rosell was later jailed in for the misuse of club funds during the process of signing the Brazilian star. It is often tempting to buy big-name players because academy players are young and take time to adjust. However, it is generally expected that experienced superstars will deliver results right from the get-go.
But that has not been the case at Barcelona. Philippe Coutinho and Antoine Griezmann have been flops. Other promising youngsters such as Ousmane Dembele have been injury-prone, and Malcom was never given adequate opportunities to prove himself. There is no Jose Luis Nunez at the helm who will steer Barcelona towards long-term planning.
The aim now for a Barcelona president is to retain power for another term. Barcelona were once a club that stood for more than football. In reality, they still do more than most other clubs.
They still donate for humanitarian causes and do charity work. It is not wrong to have profits; they are necessary for the survival of any institution. But they should never come at the expense of the philosophical values for which an institution stands for. It now seems that Barcelona have sold its soul to the devil.
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